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TW believed Foxboro could achieve considerable leverage
by launching the products together. We introduced them
at the industry’s most important trade show (the ISA
Show) with an aggressive B2B public relations program. Editors
attending the show conducted executive interviews and
participated in live demos. The PR program was coordinated
with European trade publications.
- The Coriolis meter was awarded “Best of Show” honors
by the ISA
- The Coriolis meter also received an Automation Excellence
Award from IAN and an Editor’s Choice award
from Control Engineering
- The DolpHin product received a “Breakthrough Product
of the Year” award in Processing magazine
- In total, more than 30 print and online articles
were published
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