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To increase Hitachi’s brand recognition, Tiziani Whitmyre created
an aggressive technology public relations program around announcements
covering new products and business practices.  With strategic
outreach and our editorial relationships, we coordinated
more than 400 separate media opportunities. The results
included coverage in more than 50 publications, including
horizontal market periodicals such as PC Magazine
and PC World, popular Web sites such as ZD Net,
and vertical specialty publications such as Cadalyst
and Computer Graphics World.
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