Demonstrating Expert Leadership – Around the World
Skyscape Inc.
Based in Marlborough, Mass., Skyscape, Inc. is the leading provider of interactive, intelligent mobile medical references used on PDAs and smartphones, with a registered user base of over 450,000 medical practitioners. Its more than 300 trusted references cover 30+ medical specialties.
As such, Skyscape well knows about the power of well-placed information.
For the development and placement of its marketing messages, the firm chose Tiziani Whitmyre to implementi its strategic and tactical marketing communications requirements, including strategic brand positioning, advertising, direct response, public relations, and sales collateral.
Tiziani Whitmyre’s public relations efforts for Skyscape ensure a steady drumbeat of market leadership discussion, client success stories, and news of new solutions in an array of medical and technical horizontal and vertical trade press. The program – fine-tuned to achieve strategically-positioned, rather than general mass “ink anywhere anytime,” has generated coverage ranging from the Wall Street Journal, USA Today, and Let’s Live! magazine to ADVANCE for Heath Information Executives, Health Data Management, and PharmaLive.com.
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