Raising Global Awareness For New Technology
ImageID Visidot
Based in Tel Aviv, Israel, ImageID Visidot is an asset tracking solution that utilizes a new 2D data matrix version of barcoding, as an alternative to RFID, to streamline supply chains ranging from the automotive to pharmaceutical to food industries.
ImageID Visidot asked Tiziani Whitmyre to develop a public relations campaign to officially launch its new technology in its target markets in the U.S. throughout Europe.
Tiziani Whitmyre developed a solution that focused on announcement of the new technology, leverage of early customers, and establishment of ImageID officials as industry and technology experts.
Tiziani Whitmyre’s efforts successfully brought the ImageID Visidot system to the attention of target influencers and potential customers in a synchronized, bi-continental effort resulting in the publication of articles, industry whitepapers, and interviews in publications ranging from Managing Automation and Pharmaceutical Technology to Food Engineering. |
