White Paper Archive
- Understanding the New Revenue Generation Process: How to Ignite Demand for Your B2B Brand
The paper reviews how the revenue generation process builds initiatives around business outcomes, not marketing activities. It explores the way B2B marketers can blend process with technology to continually drive revenue in a highly measurable way.
- Five B2B Marketing Trends to Watch in 2013
During 2013, B2B marketers will be confronted by new opportunities too great to be ignored. We see five trends that will offer exciting potential for those who harness their power. At Tiziani Whitmyre, we’re aggressively leveraging these new directions to support our clients’ marketing programs.
- 2012 B2B Trends: Transformation in a Post-Recessionary Environment
Despite an uncertain economic environment that continues to plague marketers' efforts, we are detecting a noticeable change invigorating the B2B environment. New forces are at play that will impact our capabilities to build brand and create demand. Chief marketing officers (CMOs) now recognize that a transformation in their marketing processes is required to capitalize on opportunities that lie ahead.
- B2B Trends 2010: Marketing Strategies for a Recovering Economy
As the global economy emerges from a deep recession, B2B marketers will be challenged to reignite growth and profitability. Armed with meager budgets and limited staffs, resourceful marketing leaders will discover new tactics that are more effective, lower cost, and highly measurable. This management brief explores five key trends that will drive new marketing strategies in the year ahead.
- Performance Advertising: How Business-to-Business Marketers Can Benefit From A New Pay-For-Performance Strategy
Performance advertising is an exciting new online marketing strategy based on an innovative pay-for-performance model. This strategy exceeds the capabilities of traditional advertising models for B2B and technology marketers focused on lead generation and demand creation. Key benefits are minimal risk, measurable real-time response, highly qualified leads, and payment only for results.
- ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy
Today’s marketers require an easy to implement process that employs powerful Internet-driven technologies to accelerate lead acquisition and increase conversion into sales. This paper outlines a highly-measurable, strategic marketing process called ROI Marketing. The process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It is organized around a four-step framework: Acquire, Nurture, Measure, Optimize.
- Five Key B2B Marketing Trends in 2009
How will you achieve success in 2009 in what promises to become an extremely challenging economic environment? The coming year will require us to question everything we know about marketing. It will demand that we squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive - and much more effective.
- The Five Deadly Sins of B2B Marketing
B2B marketing is a difficult game. Faced with shrinking budgets and daunting competition, we search for new and creative strategies to take our brands to market. Sometimes along this journey, we lose our way; we make mistakes. Every marketer worth their laptop has committed some blunders. And from these failures came great learning experiences. We explore these marketing blind alleys in this white paper.