2012 B2B Trends: Transformation in a Post-Recessionary Environment
Despite an uncertain economic environment that continues to plague marketers' efforts, we are detecting a noticeable change invigorating the B2B environment. New forces are at play that will impact our capabilities to build brand and create demand. Chief marketing officers (CMOs) now recognize that a transformation in their marketing processes is required to capitalize on opportunities that lie ahead.
In Tiziani Whitmyre's latest management brief, we outline the five key trends we believe will drive this transformation. They include:
- The CMO's changing role accelerates
- Marketing leaders focus on efficiency
- Content becomes an essential marketing element
- Information flow transitions from search to discovery
- Marketing and sales collaborate to drive revenue growth
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