ROI Marketing: The New Opportunity for Growing Companies

In a paper presented to the Albany Chapter of the American Marketing Association, Tiziani Whitmyre President Rick Whitmyre discussed the exciting potential of ROI Marketing and its capability to generate measurable growth in sales and profitability. It covers the four key steps of the ROI Marketing approach:

  • Promote
  • Engage
  • Measure
  • Optimize

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ROI Marketing: The New Opportunity for Growing Companies