The Challenge:

ASCO, a leading supplier of fluid automation solutions for process and manufacturing industries, was unifying its global business under one brand. It needed an impactful video to explain the change to customers and prospects, as well as employees.

The Solution:

TW produced a dynamic video to underline the advantages of this important brand transition. A well-crafted script built a clear case for the global business benefits. Custom animated graphics were seamlessly integrated with existing video clips to demonstrate the company’s worldwide capabilities. The agency also produced a concluding segment featuring onsite interviews with key company executives for maximum in-person persuasiveness.