The Challenge:

Aushon BioSystems, provider of protein biomarker measurement and analysis products and services, had recently launched its new multiplexed ELISA platform. It needed to update its brand image and product brand architecture to reflect the company's new circular array printing technology.

The Solution:

After a series of meetings with Aushon, Tiziani Whitmyre (TW) developed a new brand strategy that incorporated the product line’s unique value proposition and encompassed each element of the technology platform — assay kits, imager, and software. In developing the company’s brand, TW created and designed a new platform name, tag line, company logo, brand color/typeface, emailer, direct mailer, exhibit graphics, PowerPoint template, and website.