The Challenge:

Brooks Life Science, a global leader in automated cold-chain sample management for drug discovery and biostorage, had a brand-new product to launch. They needed a compelling video to demonstrate its workings and benefits at their next important trade show.

The Solution:

TW created a full-motion video that brought the system’s best points to life. First we consulted with the machine’s designers to understand exactly how its components performed together to deliver highly efficient, cost-effective cryogenic sample storage. Our writers wrote a clear, simple script calling out important features and functions. Then our motion graphics specialists used sophisticated 3-D modeling software — plus unmatched skill and experience — to produce animated, multi-angle renderings of how the product worked. The result made a clear, compelling case for the system’s superiority — to a show full of interested buyers.