The Challenge:

This power supply manufacturer required a sharper, more professional brand image and positioning to grow its military business. ITT Power Solutions needed brand materials that presented a more clearly defined unique value proposition and customer benefit messaging that would resonate with military project managers and purchasing personnel.

The Solution:

Under the positioning themes “Power on” and “All systems go,” TW created a unified marketing program that included sales brochures, trade show exhibits, demo truck graphics, a website, and advertising. The messaging leveraged ITT’s position as the largest supplier of image-intensifier power supplies to the U.S. Army. The company’s key differentiators of custom design and advanced manufacturing were highlighted in a contemporary design.