The Challenge:

RainDance Technologies required a highly differentiated identity and marketing strategy that would build its new brand and launch its exciting droplet-based microfluidic technology in the life sciences market.

The Solution:

Tiziani Whitmyre created a logo and corporate identity that embraced RainDance’s droplet-based RainStorm™ technology, and supported its presentation with an aggressive color palette and imaging across all marketing elements. A search engine–optimized website was developed to serve as a platform for lead acquisition and conversion in addition to explaining the company’s unique value proposition. Interactive public relations built the brand and drove traffic to the site.