The Challenge:

Australian and Belgian telemetry suppliers merged to compete as a global company. TW was tasked to help relaunch the entity with a new brand name, corporate identity, and marketing elements that would grab attention in a crowded market.

The Solution:

Calling upon the heritage of 17th century signaling, TW created the name “Semaphore” to brand the company’s long-distance communications technology. We designed a fresh new identity and introduced the company with a public relations campaign. The brand image was incorporated into sales collateral, a website, trade show graphics, and interactive media, giving Semaphore an introductory marketing program as unique as its new name.