Skyscape, the leading provider of medical references for mobile devices, required sharper market positioning and differentiation as it prepared for its next stage of growth. The company needed to break through to difficult-to-reach health-care practitioners.
Tiziani Whitmyre worked with Skyscape to develop a positioning platform that leveraged the breadth and depth of its trusted medical content and the intuitive functionality of its technology. This messaging was carried to market through an integrated program of print and interactive ads, direct response, trade show graphics, and public relations. In addition, TW created a distinctive graphic identity that supported the new positioning.