ROI Marketing 2.0

The Opportunity for Growth in a Recovering Economy

Today’s marketers require an easy to implement process that employs powerful Internet-driven technologies to accelerate lead acquisition and increase conversion into sales. This paper outlines a highly-measurable, strategic marketing process called ROI Marketing.

The process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It is organized around a four-step framework:

• Acquire
• Nurture
• Measure
• Optimize

The paper reviews how ROI Marketing has achieved dramatic results in capturing new prospects and building sales across a wide range of B2B companies and markets.