Revenue Generation

Revenue Generation

New revenue generation strategies are critical to create demand for products and services.

TW’s marketing revenue generation process helps organizations fill sales pipelines and accelerate times to purchase, while improving marketing efficiency and productivity.

Our process combines best-practice technologies, tools, and tactics to create a holistic approach that maximizes customer engagement.

The market revenue generation model consists of five steps that operate as a continuous process:

  • Content development
  • Promotion
  • Web-to-lead conversion
  • Lead nurturing & scoring
  • Analytics & measurement

TW’s process provides a simple framework to organize the tactics and elements employed by most B2B marketing teams.

Now, marketing leaders can calculate their true contributions to the income statement.

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